Why I Decided to Re-name My Business



One night, in March 2017, I was scrolling through Pinterest. I was slowly falling asleep when I suddenly came a cross a pin that said something like “Earn Money By Selling Digital Prints Online”. I clicked through and read a blog article by one of Etsy’s their most successful digital print designers.

Then, I fell asleep. [Not because I was bored, but because I was so tired…]

When I woke up the next morning, the first thing on my mind was the blog post. I re-read it and was hooked. I had never intended to become a business owner. But that very day, I just decided to go for it. I signed up as an Etsy seller and started creating my first products.

Fast forward 1.5 years to September 2018. My business has gone through a lot of changes, since that one night, and I’ve continuously adapted my products and services to the demand of my clients as well as to my own talents and passions. Today, most of you know me as a styled stock photographer.

Earlier this summer, I decided that it was time to scale my business. To set it up in a way that would, in the near future, allow me to quite my main job and work for myself.
I knew that I couldn’t earn a living competing with the big styled stock photographers. So I looked into specializing. And this is where product styling and photography came up.

And, in that very moment, I realized that this was going to be my future. I’m a Visual Merchandiser by profession and have been working in a department store, for 10 years. My main job there is placing and styling the products in a way that makes them so enticing to the customers, that they just want to buy it.

I have outgrown NordicCopperDesign. And it’s time for me to stop hiding behind a pretty phantasy name.

It’s time for me to choose a name that places my skills and talents out there in an unmistakable and unforgettable way.

It’s time for me to believe in myself and positioning myself in a way that sets me up for success by showing the world what talents, skills and experience I really have.


From this day on, I will introduce myself as THE PRODUCT STYLIST.