You might already have heard of "White Space" if you've come in contact with CSS or typography. I'm talking about a different White Space, though. One that does not necessarily have to be white - or even one color.
I haven't learned about White Space during my professional education and it isn't a term that I generally hear people in my field of work use. It's a term I've coined and adapted for myself to describe a very important principle in product styling or styling of any kind.
The visual element in this case is what you want to present or show. It can be the handmade jewelry that you're styling for a product shot. It can be the color you choose in one of your designs. It can be the white pumpkin in one of my fall styled stock photos. It can be the dress a mannequin wears in an opulent Christmas shop window. Or it can be the area in a department store where a seasonal living and home theme is presented.
We're living in a world of constant visual overwhelm. And that's something I recommend you always keep in mind when doing your product shootings, styling your flat lays or preparing your styled stock photos.
You want to make your presentation and styling as easy as possible to grasp and understand. Presenting your potential customers with a clear focus will help them notice your pictures, being attracted by them and understanding them. And this is where White Space comes it. Using it intentionally will help you create that point of focus in your product styling. Based on my work experience, I've defined four ways for you to work with and manipulate White Space:
I hope you liked my first blog post and that it helps you with your product stylings, flat lays and styled stock photos. If you have any questions on this topic or inputs on future one's, please leave me a comment!
I hope to create a new post for you in the next two weeks. In the meantime, you can find more styling advice on my Instagram profile (@nordiccopperdesign).