Did you know that VISUAL MERCHANDISING can...
...increase the time your potential clients spend in your physical or online store?
...help your visitors navigate your store and feel comfortable doing so?
...increase your conversion rate, average order value and make your customers come back?
Visual Merchandising is all about CREATING AN EXPERIENCE that draws your potential customers in. About TELLING A STORY that grabs their attention, peaks their interest for the product, evokes the desire to own it and makes it easy for them to go through with the purchase.
It is about ENGAGING THE SENSES of your audience. In a physical store, you can appeal to all of the human senses. In an online store you are limited to sight and hearing. And people don’t always shop online at home or with their earphones plugged in - so you can’t depend too much hearing. But this is no reason to despair: Did you know that up to 80% of our perception is determined by sight? And you can compensate senses such as touch and hearing via sight.
Imagine you see a photo of a hand-poured candle and there is a slice of an orange lying next to it. You know how an orange smells. And although you can’t smell the candle on the photo, you know how this candle smells, don’t you? Or there is a photo of a thick knitted blanket. The details are so good that you can see the amazing texture and how delicate and soft the wool looks. And because you know how a soft knitted blanket feels, this photo will immediately evoke a feeling of warmth and comfort.
Visual Merchandising is about INSPIRING your client. It makes the difference between your visitor just seeing a product or actually imagining (and desiring) it as a part of their own life.
Visual Merchandising is about SUPPORTING YOUR BRAND voice and story. About communicating through visuals that make it easy for your ideal customer to grasp the essence of your brand and identify with it.
And it is about creating FOCUS. About guiding your potential customers as they navigate through your store. About making sure that they see your products and don’t get distracted or feel overwhelmed.
What my clients are saying...
JAN HYDE | CEO OF ANTONIA YORK
"[...] Marianne's passion for styling and creative flair were clearly reflected in the stunning collection of product images that she had created for me.
They captured the essence of what I feel my brand is about, they were visually appealing[...] and created interest in the products. I’m confident that these images will help to make my products stand out from the crowd and create greater brand awareness for Antonia York."
[Read The Complete Review]